Apply for Job in Trade Marketing Executive – Sonia Foods Industries Limited
4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary/FMCG products, inclusive of competing brands. Required weekly reports on the same.
Identify opportunities in foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.
Market Development – To assist the sales team to develop the untapped territories/markets:
New market development
Retail penetration, with product placement
Market activation – Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
Promotional activity – Conduct trade and consumer promotional activities.
Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
Keep record of promotional materials – production, deployment and balance.
Preparing budget, execution and monitoring of expenses.
Launch of new products – Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
To assist in the recruitment of the promoters/personnel, working under you.
Qualification – Minimum: B.Sc, HND (Higher National Diploma), or related qualification in a relevant discipline
Excellent communication and people skills
Ability to work closely with cross-functional teams – sales, finance, logistics etc.
Work experience in in the specified region-Ibadan
Preferably in FMCG (consumable food items) industry.
3-7 years of experience with leading brands in Nigeria
Proven experience as marketing executive or similar role.
Good understanding of market research techniques, data analysis and statistics methods.
Proficient in MS Office.
How to Apply
Interested and qualified candidates should send their Applications and updated CV to: email@example.com using the Job Title as the subject of the mail.
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